As we all charge into the busiest time of the year for our individual businesses, we are also starting to really ramp up activity on the growth front for The Pavement Network. So far, in the first quarter of 2018, we have redesigned our website to refresh the look and user experience, maximize the medium to gain online exposure and brand development for all of the individual member companies, and focus the messaging on our main goals of a best practices group.
We have created and optimized social media channels for the Network and are starting to build guidelines and processes to share with members so that each of us can gain better exposure and leverage each other’s efforts for our individual business gains in the ever more critical digital world. We have identified potential candidates for new members in the regions which are currently underserved in the network, and are starting to reach out to them to encourage them to join. We are currently at 17 members—my goal by the 2019 meeting is to grow by 50% with at least 24 active companies joining us in the California Bay Area in January.